Event Information

Sunday September 20th 2009 @ 1 to 5 PM (Cocktail hour to follow)
Conference room, Hilton Bonaventure, 900 de La Gauchetiere W
Montreal, Quebec

About

IF3 and Origin Design + Communications, are pleased to present Canada’s first ever freeski focused conference: Carte Blanche: The Freeski Summit to take place during the 2009 International Freeski Film Festival in Montreal.
 
This invite-only meeting of the freeski industry’s thought leaders, business vanguards and cultural icons will explore the role of marketing in moving the sport from the margins to the mainstream. This one-of-a-kind gathering will feature two panel discussions and Q&A periods that will explore topics such as bridging the gap to the mainstream, the role of media, manufacturers, events, competitions and industry associations in building the sport, athlete marketing and sponsorship, among others.

Panel discussions: Marketing’s role in growing the sport
Time: 1:00pm to 2:30pm

Panelists:

Scott Jewett, Red Bull Marketing Director, Eastern Canada
Mike Douglas, Salomon
Martin Giroux, Marketing Director MSSI

Topics to be discussed:

Overall: How do you think marketing can grow this sport? Is it important to grow the sport? Is it feasible to grow the sport?

Your experience: What’s been your experience with the freeski scene? What do you see as the trends with regards to the sport?

Growth of the sport: How do we bridge the gap to move freeskiing from the marginal to the mainstream?

Budgets: In these days of lean budgets and cuts, how are your marketing decisions affected with regards to this market?      

Marketing: What have you seen as successful marketing in this industry?

Who do you think should be promoting the sport and how? Resorts? Manufacturers? Media? Athletes?

Panel discussions: Athletes’ role in marketing the sport
Time: 3:00pm to 4:30pm

Questions:

Overall question : What role do athletes play in marketing and growing freeskiing? Is it important to grow the sport? Is it feasible to grow the sport?

Your experience : What’s been your experience with the freeski scene? Do you see as the trends with regards to the sport?

Growth of the sport : How do we bridge the gap to move freeskiing from the marginal to the mainstream?

Who do you think should be promoting the sport and how? Resorts? Manufacturers?  Media? Athletes?

We hope you’ll join us on September 20th.
Please RSVP, here mj@origindesign.ca or felix@if3.ca

HILTON BONNAVENTURE, OFFICIAL ACCOMMODATION:

Book your lodging here for IF3 rates: Hilton