Felix Rioux, President

Felix is well known in the ski community as he has extensive experience in the field. In addition to founding one of the world's first twin tip/newschool specialized ski shops, (D-Structure Proshop), he has garnered precious experience as Team Manager , Photographer, Marketing Consultant with companies such as Salomon, Orage, Bauer and Sunice.

With over 16 years experience in the action sports community, Felix's talents range from photographer to videographer, event planner to action sports consultant.

JF DuRocher, VP Sales & Marketing

JF is a graduate from l'Ecole des Sciences de la Gestion of University of Quebec in Montreal (ESG UQAM) in International Business where he became the teacher assistant to former Quebec prime Bernard Landry.

As a former action sports movie producer, JF produced many movies and assisted with many other sports related movies. Lately, JF worked two years as the international marketing manager of Bula snow sports accesories, leading the brand to a successful image change.

No longer working with Bula, JF founded with his brother Martin, Bite Size Entertainment, a marketing firm specialized in viral solutions and events. He also currently works on The Mountain Challenge series, a film contest series he created. 

Follow JF on twitter. 

Guillaume Pérusse, Art Director

Currently studying at the design school of UQAM, one of the most prestigious design schools in Canada. Guillaume has been involved with IF3 since 2009 and is co-founder of Crésus with JP. Guillaume brings a great deal of professionalism to the team and a few good jokes ;)

Award winning designer (Best portfolio 2010 UQO), JP also designs for Newschoolers.com and has been involved with IF3 since the beginning. Recently graduated from design school of Université du Québec en Outaouais. He recently spent time in Paris on a intra-university exchanged and worked for Olotropp, a Parisian graphic design studio. JP co-founded Crésus Design last year with associate Guillaume Pérusse.