Felix Rioux, President

Felix is well known in the ski community as he has extensive experience in the field. In addition to founding one of the world's first twin tip/newschool specialized ski shops, (D-Structure Proshop), he has garnered precious experience as Team Manager , Photographer, Marketing Consultant with companies such as Salomon, Orage, Bauer and Sunice.

With over 16 years experience in the action sports community, Felix's talents range from photographer to videographer, event planner to action sports consultant.

JF DuRocher, VP Sales & Marketing

JF is a graduate from l'Ecole des Sciences de la Gestion of University of Quebec in Montreal (ESG UQAM) in International Business where he became the teacher assistant to former Quebec prime Bernard Landry.

As a former action sports movie producer, JF produced many movies and assisted with many other sports related movies. Lately, JF worked two years as the international marketing manager of Bula snow sports accesories, leading the brand to a successful image change.

No longer working with Bula, JF founded with his brother Martin, Bite Size Entertainment, a marketing firm specialized in viral solutions and events. He also currently works on The Mountain Challenge series, a film contest series he created. 

Follow JF on twitter. 

Charles always been involve in the sports scene and has a great expertise in event production. Former event marketing manager of Mont Saint-Anne and Stoneham, he also worked as a special event consultant for Ford Canada. In 2009-2010, Charles was the producer of the Vancouver 2010 Olympic torch relay and visited 88 cities in 90 days throughout the country.  Needless to say, his experience and knowledge are great assets to IF3!

Guillaume Pérusse, Art Director

Currently studying at the design school of UQAM, one of the most prestigious design schools in Canada. Guillaume has been involved with IF3 since 2009 and is co-founder of Crésus with JP. Guillaume brings a great deal of professionalism to the team and a few good jokes ;)

Award winning designer (Best portfolio 2010 UQO), JP also designs for Newschoolers.com and has been involved with IF3 since the beginning. Recently graduated from design school of Université du Québec en Outaouais. He recently spent time in Paris on a intra-university exchanged and worked for Olotropp, a Parisian graphic design studio. JP co-founded Crésus Design last year with associate Guillaume Pérusse.