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Photographer: Audric Gagnon

The International Freeski Film Festival (iF3), “the Cannes Film Festival of the ski world” (ESPN) is a multi-activity 5-day festival held in Montreal each September. iF3 hosts ski film premieres, concerts, parties, brand showcases, photography exhibits, pro skier autograph sessions, and interactive activities that celebrate skiing and ski culture.

For 5 years iF3 has been the ultimate kick-off to the ski season that attracts a wide array of music, visual arts, travel, outdoor and ski culture lovers in addition to recreational, aspiring pros, professional and future Olympians.

Professional and up and coming film producers cinematography takes viewers on adventures to the peaks of Alaska, to the BC backcountry, to the streets of Québec, to South America, Europe, to events like X-Games and Dew Tour and to many landscapes never before visited by filmers.

From on-piste to backcountry to urban centers, festival attendees take trips around the world with their ski heroes and become inspired for the upcoming ski season.

iF3 produces and compiles a significant amount of photo and video for media and PR use.

If you are media and would like to cover iF3 please register here:

iF3 Media Registration


Please contact communications @ if3.ca for all media related requests.

Nike iF3 2012 Press Release June 13 2012

Nike iF3 2012 Press Release August 7th: Official Film Selections